Sách - Attention Factory : The Story of TikTok an by Matthew Brennan Valentina Segovia Rita Liao (US edition, paperback)

Ships from and sold by EXPERAL VN Publisher: Independently Published Origin: United States (Imported) ISBN 13: 9798694483292 Condition: Brandnew Binding: paperback Pages: 304 Dimensons: 229 x 152 x 16 | 408 (gram) ---------------------------------------- "an essential read" - TechCrunch In 2012, TikTok's parent company ByteDance was just a handful of geeks working out of a scrappy four-bedroom apartment in Beijing. Today, it is the world's fastest-growing tech behemoth worth in excess of $100 billion, unrecognizable from its humble beginnings. Thousands of articles have been written about TikTok and its Chinese parent company ByteDance, but no one has told the complete story. Until now. Brennan's book documents for the first time the ascendancy and missteps of a company that has forever changed the way we think about China and Chinese technology. A creative blend of storytelling and analysis, interwoven with captivating anecdotes of TikTok, rare photos of ByteDance's original team, incisive analysis and telling infographics, "Attention Factory" is an essential read for those looking to understand how ideas in the American and Chinese internet worlds collided, coincided and converged throughout the past decade. Why was ByteDance, a Chinese company, the one to build TikTok?Exactly who is Zhang Yiming, the company's mysterious founder?Which little known growth hacks did ByteDance use in their rise to the top?Does TikTok herald a new era of Chinese companies challenging Silicon Valley?How does the legendary TikTok algorithm work? Discover how recommendation engines, content operations, and good old China-style growth hacking hold the key to this company's success. Brennan draws upon interviews with current and former employees and competitors, together with extensive research in both Chinese and English. The book's sources number in the multiple hundreds, forging a sweeping narrative packed with original insight and analysis that simply cannot be found elsewhere. Get the inside story on TikTok now. Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Bên cạnh đó, tuỳ vào loại sản phẩm, hình thức và địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, thuế nhập khẩu (đối với đơn hàng giao từ nước ngoài có giá trị trên 1 triệu đồng).....