The Storytelling Edge: How To Transform Your Business, Stop Screaming Into The Void, And Make People Love You

A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates.Recommended!Jay Baer, founder of Convince & Convert and author of Hug Your HatersOnce upon a time, storytelling was confused with talking at people.Not anymore.Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable.Brian Solis, experience architect, digital anthropologist, best-selling authorShane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to.They're smart and they know this topic inside out (and sideways).Read their book.While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story.PromiseGiá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Bên cạnh đó, tuỳ vào loại sản phẩm, hình thức và địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, thuế nhập khẩu (đối với đơn hàng giao từ nước ngoài có giá trị trên 1 triệu đồng).....