Typographic Design: Form And Communication, Seventh Edition

The bestselling introduction to designing the written wordTypographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word.Done well, typopgraphy can communicate so much more than the words themselves.Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication.Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project.This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts.This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more.Onscreen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes.Understand design factors as they relate to typeExplore communication and typographic messagingLearn how typography has evolved, and where it is headedAdopt established approaches to designing with typeThe irony of typographic design is that, when done well, it often goes unnoticed but its impact on a project's overall success is undeniable.Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus.It is one of the most powerful tools in the graphic designer's arsenal, and Typographic Design is the complete, practical introduction.Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Bên cạnh đó, tuỳ vào loại sản phẩm, hình thức và địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, thuế nhập khẩu (đối với đơn hàng giao từ nước ngoài có giá trị trên 1 triệu đồng).....